Good writing is clear and concise
It is impossible to over-emphasize the importance of good writing.
Here is one examiner's comment that summarizes nicely what so many of them feel.
"The thesis is unweildy and overlong. It is desperately in need of editing. There are huge slabs of quotations in place of the candidate's own writing (this is just plain unforgivable, both for the ridiculous length of the quotes and for the way they are not justified or analyzed, standing in for the author's own words) and this is just poor thesis writing. The writing is basically clear plain-language work, but is marred by an enormous number of typos, incorrect apostrophisation, inconsistent punctuation and footnoting, and uncorrected sentences. The appendix reads like a previous thesis draft that the candidate refused to dump, though it should have been, interesting but indigestible as it is. All in all, the candidate should remember that a thesis is not an archive nor a repository; it is supposed to be an elegant argument. If this requires omitting work done towards the thesis, so be it."
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