ASSCR Logo Competition

Susan Hawes — Wed, 23 Jan 2008 08:46:00 GMT

The Australasian Society for Stem Cell Research (ASSCR) is running a competition for the design of a logo. A cash prize of $500 will be awarded to the winner. The winner may also have a year's free membership to the ASSCR.

Some helpful points to designing a logo for the ASSCR:

Top 5 images associated with the ASSCR -
Stem cells, Australasian, education, networking, communication

A few adjectives to describe how the audience should perceive the ASSCR
Non-profit, useful, informative, well-informed, supportive, facilitating, connecting, educating

What makes the ASSCR special/distinct/unique?
Thereare a number of networks around the world concerned with promotinggreater communication, collaboration and education about stem cellsamongst professionals and also the pubic. What is unique about theASSCR is its region - Australasia.

What other alternatives does the target user have to access the information and services that the ASSCR is offering?

In the respect that the ASSCR will be creating new opportunities for communication, collaboration and education (for example through running workshops, training courses, conferences and facilitating mentoring) there is currently no other place for the user to find such information in the concise way it will be presented - because the ASSCR will be looking to facilitate communication where it sees that there is a need or gap that it can help bridge.

Key concepts in this respect are: concise, interaction and access.

Concise: There is much information available in the form of academic papers, policy documents, legislation, annual reports, press releases or international and interstate training courses and conferences. The ASSCR will provide busy professionals with the opportunity to make contacts and gather information across disciplines in a concise manner.

Interaction: The ASSCR will help bring people together to interact; and share ideas, skills and information; who may not otherwise have had the opportunity.

Access: The ASSCR will bring new information and skill sharing opportunities to regions that don't already have easy access to them. It will also promote greater understanding across disciplines as ae debate in the public.

Target Audience
The target audience will be primarily research scientists working in stem cells, also clinicians, ethicists, administrators, lawyers, biotechnology companies, politicians, media and interested laypeople.

REQUIREMENTS FOR THE LOGO

1. The logo should look good in black and white as well as in colour.

2. The logo should have the flexibility to be incorporated in many different digital & print formats. You should provide at least 5 example applications in your entry.

eg. Letterheads, envelopes, newsletters, with compliments slips, brochures, websites, emails, banner ads, program guides and PowerPoint presentation slides.

The logo may also be used alongside other logos if the ASSCR is a co-organiser or co-sponsor of an event.

3. The logo should be supplied in a specific Pantone colour.

Deadline: The competition closes last mail Monday 11th February.

The winner will be announced Monday 18th February.

Email your LOGO design to Nola Camden (Nola.Camden@sesiahs.health.nsw.gov.au).

For more information about the ASSCR or to register your interest, contact this blog

What do all societies need - a LOGO!

Susan Hawes — Tue, 18 Dec 2007 08:27:00 GMT

To have a LOGO or symbol that best represents the Australasian Society for Stem Cell Research we are going to hold a competition. So, all you budding artists, designers or anyone who wants to see their unique design as a symbol for Australia and New Zealand's new scientific society for stem cells.

So, what should the LOGO depict?

Well, firstly stem cells. Stem cells are unique cells found in our body or that have been isolated from very early embryos that can duplicate as well as divide and form most types of adult cella. This property makes them useful to generate novel cell therapies to ameliorate a number of patient's diseases or injury. Some cancers also develop from stem cells. Understanding cancer stem cells will help in working out how cancers develop. It has also been suggested that attacking the cancer stem cells specifically may be a way of preventing some cancers from returning.

So, what do stem cells look like? Of course, it depends on what type of stem cells they are. You can't see them unless you look at them with a microscope. The photo on the right, is of a human embryonic stem cell colony (around 5,000 cells). In this photo they seem to shine. Often embryonic-like cells shimmer when light is passed through them.

Secondly, the LOGO could highlight the uniqueness of Australia and New Zealand.

Oh, and if the creativity or science don't compel you to scribble something on paper and enter our competition, we hope to offer a prize!

Watch this blog for more details of when the competition is being held and how to enter!

Australasian Society for Stem Cell Research : logo competition

ASSCR Logo Competition

What do all societies need - a LOGO!